That is the catchy headline of an awesome article by MEDIALUX, a music production company.
As we write this, our web servers chatter happily away in another country as our site is being inundated by requests. Our guests, arriving by the tens of thousands are here to listen to a song that they can download for free. The pirates have arrived. But it’s okay. We invited them.
The mechanics of modern music distribution have inspired almost as many blog posts as there are new songs in the world. Big declarations are cheap, and the web is plastered with them. ‘Death of the music industry!’ and ‘Piracy is theft!’ on one side. ‘Music should be free’ on the other side. In the middle of all this there is people like us. People that produce and release music, putting time, effort and hard earned money into it.
So where do we stand in all this?
We find that what it ultimately boils down to is this: Music is utterly useless without ears that listen to it. We could even say that the purpose of music is to find those ears and invade them, hopefully creating a meaningful emotional response within the listener.
Does that mean that we don’t want to get paid for our efforts? No it doesn’t. But a torrented album is not a lost sale. A free download is not giving away what you should be charging for. Even implying it is stupid. It just means that somebody is willing to invest time to listen to your music. Like they did on the radio before. If our music is good, hopefully listeners can be turned into fans.
Now. Does that mean that we are at the mercy of our listeners? Yes. But then again all companies are at the mercy of their clients. It is the natural way of things. So, listen. Enjoy. If you want to and can afford it, buy our music. That will encourage us to make more of it. If not, thank you anyway for your time.
And finally, our thanks to The Promo Bay for supporting independent efforts. For us, getting a global audience to listen to what we are doing is priceless.